Oppo F1 Selfie Expert Press Release
New Delhi, 5th April 2016 — OPPO Mobiles, a leading global technology brand, launched its second camera-focused F series phone, the OPPO F1 Plus, at an event held in New Delhi today. As an upgraded version of the Selfie Expert F1, the OPPO F1 Plus is taking selfies to a new level with a world leading 16MP front camera at Rs.26,990. The 5.5-inch, all-metal unibody 4G device runs amazingly fast with a powerful octa-core processor, 4GB of RAM and 64GB of ROM on the all-new ColorOS 3.0 system. It also comes with a lightning fast, intelligent fingerprint sensor on the front side as well as OPPO’s patented VOOC flash charge. First sale of the F1 Plus will kick off from mid-April across India.
According to Mr Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, “Today, we are very excited to launch the second device of our photography-focused F series in India after our Selfie Expert F1, which created great market acceptance with demands pouring in from every corner of the country. Camera Phones are always our focus and we plan to bring out the best camera experiences to our consumers.”
At the launch, OPPO also announced Indian cricketer Yuvraj Singh as its First Sports Ambassador for this cricket season. Earlier this year, the company became the official global partner of the International Cricket Council (ICC) for the mobile phone category for four years. During the WT20 2016, the company witnessed a brilliant response to its 360-degree “Cheer for India” marketing campaign.
Hi-light Camera: You in the Best Light
The F1 Plus 16MP front-facing Hi-Light Camera has been purpose-built for catching clear, vivid photos in any lighting condition. Paired with the new Selfie Panorama feature, Beautify 4.0 and the front-facing Screen Flash, the Hi-Light Camera will allow users to get the perfect shot on the first snap, anywhere and anytime.
Great photos aren’t made by high pixel counts alone. The F1 Plus’s unique strength in front-facing shots lies in its special sensor, which arranges pixels in a unique pattern designed to maximize image quality, resulting in photos that are clear, bright and strikingly rich in color. Meanwhile, a large f/2.0 aperture increases the amount of light that enters the camera and ISOCELL technology works to ensure that all of it hits the sensor just where it should. The Hi-light Camera produces exceptionally clear and bright images, and excels at low-light, back-lit and night-time photography. OPPO has also upgraded the F1 Plus’s photo-processing algorithms. After six months of testing and 150 iterations, Beautify 4.0 is optimized to capture selfies with bright, clear skin, and beautifully defined facial contours.
The OPPO F1 Plus features a custom-built Hi-light Camera
The new Selfie Panorama feature, perfect for capturing group photos, also debuts on the F1 Plus. With a few turns of the wrist, users can take extra-wide 120-degree front-facing photos, as the F1 Plus seamlessly combines three photos and ensures that the whole party makes it into the shot. Rounding out the F1 Plus’s outstanding photography experience is the fast, steady and crystal-clear 13-MP rear shooter. The OPPO F1 Plus MediaTek Helio P10 2.0GHz 64-bit Octa-core processor also comes equipped with the world’s first TrueBright Image Signal Processor (ISP) engine, for enhanced color resolution and detail.
OPPO F1 Plus has diversified modes like Normal, HDR, Ultra HD, Filter mode, GIF mode, Double Exposure and Professional Mode.
A Beauty to See and Hold
The F1 Plus has a stylish all-metal unibody and sits amazingly light in the hand. At 151.8×74.3×6.6mm, it weighs only 145 grams, a feathery figure for its size. Sporting a 5.5-inch AMOLED display with 4th Generation Gorilla Glass, the device also makes smart use of ultra-thin 1.66-mm bezels. OPPO designers gave the F1 Plus a metallic light-catching edge that shows off the phone’s flowing lines. The edge is both stylish and functional, perfectly conforming to the contours of hand to give the F1 Plus an effortless “Comfort Grip”. The F1 Plus will be available in Gold and Rose Gold colors.
The OPPO F1 Plus has ultra-thin 1.66 mm bezels
Fast, Convenient, Secure: VOOC Flash Charge and Smart Fingerprint Recognition
“Charge for five minutes, talk for two hours” became an iconic slogan for OPPO, driving home the practicality of the exclusive VOOC Flash Charge technology, and helping convince more than 18 million users so far to say goodbye to dead batteries. The F1 Plus, which reaches a 75% charge after just half an hour of flash charging, is set to bring the convenience and safety of VOOC to even more users around the world.
What sets VOOC above other fast-charging technologies is its low-voltage approach. By adhering to the standard smartphone charging voltage of 5V, VOOC keeps the phone’s temperature low during charging, protecting longevity of the battery and phone internals, and even allowing the user to simultaneously use their phone while they fast-charge, a function that no competitor can offer. The OPPO F1 Plus uses a 2,850 mAh lithium polymer battery, allowing for 14 hours and 5 minutes of constant heavy use, and ensuring that F1 Plus keeps users cruising from morning to night.
OPPO’s VOOC Flash Charge Adapter
The F1 Plus is OPPO’s first phone to use front-facing fingerprint recognition. It is able to recognize a fingerprint to unlock the phone in only 0.2 seconds. The fingerprint recognition system itself learns the recognition over time; gradually refining its image of the user’s fingerprint and making for an increasingly efficient and smooth unlock process.
Front-facing fingerprint recognition
Smooth, Fast and Free: New ColorOS 3.0 and 4G Dual-SIM
The OPPO F1 Plus cruises through multitasking with the MediaTek Helio P10. Adding to the smooth and flexible user experience is the smart SIM slot design, which offers a Nano-SIM slot, as well as an adaptable second slot that can accept either a second Nano-SIM or a microSD card for expanded memory. Both card slots support 4G and VoLTE HD voice calls.
Newly designed ColorOS 3.0
The F1 Plus is the first OPPO phone to come equipped with the all-new ColorOS 3.0. With a flat, simple design language, ColorOS 3.0 has a tidy and refreshing new look, and significantly reduces the phone’s built-in image library for increased efficiency. App startup time has also been boosted by 25% compared to ColorOS 2.1.
As the newest addition in one of OPPO Camera Phone’s core 2016 product series, the F1 Plus is poised to bring clear, bright and colorful photos to a wide range of users around the world.